Monday 16 August 2010

Ecobe Lifestyle Idea

The idea:

We have created a maze from the front door of the building. At the front of the building you will be faced with three-colored route and there are yellow, blue and red. The visitor can choose which route they would prefer. Each route will be different, but will end the end lead to the same exhibition. But the red route and the yellow route are the longest route while the blue is the quickest. The maze idea captures people’s imagination and plays with people’s curiosity to find out what is all about. In the exhibition it’s self will be posters that talking about consumerism leads to wastage and the importance of recycling and how easy the everyday recycling can make a big impact if every one does it.

The exhibition will try to change people general view of wastage in the home environment. We come up with a phase treat your environment has you would treat you home. The four walls will have a different approach to recycling. One wall will focus more on the consumerism aspect while the other will consecrate on the home aspect. We will also inform people that by you give away your old clothes or electrical away either to charity’s or companies that will send them to developing countries is a form of recycling. But above all ecobe is a lifestyle or chose of living to unsure the future generation can have a better environment by teaching them the importance of recycling tomorrow.

Target group:

Mainly Young people but should be enjoyed by anyone adults too. Ecology is theoretical subject and is usually presented in the form of written information. But because our main target group will be young people, we wanted this exhibition to be designed to give facts by leaving an impression on the mind of the viewer instead of the traditional informative way. We are designing it to be as text-less as possible, and the facts that will be displayed will be presented in a pictorial form with creative typography, word play and colour as means.

Aim:

1.To encourage recycling.

2.To raise the awareness about the importance of waste reduction.

3.To reach the audience in the most effective way.

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