Proposal Window Display

I will be creating the logo, window display (Visual merchandising) and shop bags for high fashion men’s clothing store called Oh Boye. The location of the store will be Knightsbridge, London. Oh Boye is a men clothing store that will give the widest range of men clothing in London, the store will have three level of shopping space so they will not need to go anywhere else. The competition will be the likes of Harrods, the Emporio Armani store, The Hugo Boss store and Harvey Nichols. The atmosphere will be lively all around the store with a modern look with a classic finish to the stores layout.

In order to complete my project, i have made enquiries with the Senior Creative Studio Manger and Creative Assistant of the Arcadia Group; owners of Topman, Top Shop and Burton. Both heads of the creative departments of Hugo Boss Uk and the Arcadia Group have offered to advise me in this project in the area of research in Visual Merchandising.