Proposal Window Display

I will be creating the logo, window display (Visual merchandising) and shop bags for high fashion men’s clothing store called Oh Boye. The location of the store will be Knightsbridge, London. Oh Boye is a men clothing store that will give the widest range of men clothing in London, the store will have three level of shopping space so they will not need to go anywhere else. The competition will be the likes of Harrods, the Emporio Armani store, The Hugo Boss store and Harvey Nichols. The atmosphere will be lively all around the store with a modern look with a classic finish to the stores layout.

In order to complete my project, i have made enquiries with the Senior Creative Studio Manger and Creative Assistant of the Arcadia Group; owners of Topman, Top Shop and Burton. Both heads of the creative departments of Hugo Boss Uk and the Arcadia Group have offered to advise me in this project in the area of research in Visual Merchandising.

T-Shirt Concept

This is a urban Donald Duck drawing that i created for a t-shirt design that i was creating. I will be show an urban imagery of Donald Duck has you not seen him before. The Concept is similar to what the italian clothing designer Iceberg Jeans. Iceberg Jeans created a collection of clothing called Iceberg History which had images of famous cartoons characters on them, the Loony Tune ( Bug Bunny and Daffy Duck). But unlike Iceberg i am changing the look of the characters giving them a urban or street look to them. For Iceberg kept the cartoony characteristics while I'm not.

Ed Hardy T-shirt

Ed Hardy by Christian Adigier

In my research i will be looking at Christian Audigier (Ed Hardy). Christian Audigier is the CEO and head designer of Ed Hardy. The name Ed Hardy is a world famous tattoo artist, Christian Audigier owns the licensed rights to produce the high end clothing in the Hardy style.

Ed Hardy's tattoo style of t-shirt with the pictures of skulls, snake with text that say love kills, he style of t-shirt does have an oriental theme at times with the fishes, tigers and  dragons. 

Ed Hardy design clothing is the in things at right now people can't get enough of his designs right now especially on the urban scene. Personal i see the image as shocking at times over the top, but with  the same breath i find the image very artistic with some great imagery. Ed Hardy is still a high end fashion brand with t-shirts costing around £110.